Family-owned taxi service brings success to Salt Lake City’s west side

Story by CHEYENNE PETERSON

Passengers from an arrival flight at the Salt Lake City International Airport make their way to the outside pickup location. Cellphones are pulled out within seconds and with a simple tap on an app, ride-share drivers swarm, like busy bees picking up their pollen. 

Corporate ride sharing has dominated the field, casting taxi drivers to the curb. But not all taxi companies have lost their edge. A family-owned business stays competitive in this evolving marketplace. 

Ricardo Mendosa has been a taxi driver for the past 18 years in the Salt Lake City area. 

AAA Latino Transportation owner Ricardo Mendosa at Salt Lake City International Airport. Image from Google Photos.

Mendosa first worked seven years for a major taxi service, but decided that he could create a better transportation business of his own. He calls it AAA Latino Transportation. 

AAA Latino Transportation is located west of Salt Lake City’s Interstate 15, conveniently on 1007 S. 800 West.

According to AAA Latino Transportation’s website, the business provides an efficient and reliable taxi service, without the struggle of getting a rental car and for a good value. Owners stress the importance of helping clientele reach their destination without draining their wallet.

Mendosa generally takes most of his rides to the Salt Lake City area and to the Salt Lake City International Airport. 

“And if you want to drive to Vegas, I’ll drive you to Vegas,” Mendosa said in a phone interview.

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AAA Latino Transportation at the border of Idaho. Image from Google Photos.

The transportation service areas include Salt Lake City, Ogden, Provo, Park City, Tooele, Layton, Logan, and Heber. 

Ride Sharing has become lucrative and convenient for many. Either as a part time or transitional work. Julie Bennett moved from Georgia and as she was transitioning to her new home in Utah, she had not secured a job. While applying to potential careers, she spent two months driving for Lyft. 

According to Bennett, as a Lyft driver, she would not go any farther than a 20-minute drive. 

Drivers are unable to see a passenger’s destination, until they accept the fare.

“You can’t see where they want to go or where they need you to pick them up. Unless you have a certain amount of rides, which I had not done. Every time I would pick someone up and notice they would need to be driven more than 15 to 20 minutes. I would reject the ride. Nothing more than 20 minutes, just because I didn’t get paid to drive the 20 minutes back,” Bennett said in a phone interview. 

She said many other ride-share drivers also would not go the longer distances.

“I do know some other Lyft drivers. I bet they would not drive more than 20 minutes, because it’s a waste of their time, money, and miles on their car,” Bennett said.

Bennett said she would take Mendosa’s transportation services, since she could confirm that they have great reviews. Google reviews rates AAA Latino Transportation at a solid 4.6 stars, whereas other company reviews like Yellow Cab have 2.4 stars. 

“I would definitely take a taxi to Las Vegas, if I knew they were reliable and at a good price. If I knew what the rate of it was, before they even took me, I would trust them a lot more. I just know that if I were to request a Lyft, they would reject my ride. I don’t even know if any ride-share would even allow a ride that far. I don’t like that I won’t know who I’d be riding with either, until they accepted the ride. I wouldn’t want to be stuck with someone that I would be uncomfortable with,” Bennett said. 

Haley Meyer lives on the west side of Salt Lake City and uses ride-share companies frequently.

“I’m a big skier and sometimes I take an Uber to Solitude [Mountain Resort, a ski area near Salt Lake City]. Solitude at the beginning of the season started enforcing pay parking. Probably to get traffic off the roads. There was a lot of traffic and blockage on the roads up there, last season,” Meyer said in a phone interview. 

Although Meyer takes an Uber to go skiing, she runs into some issues getting rides. 

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AAA Latino Transportation will take you anywhere, in any weather. Image from Google Photos.

“My favorite time to go skiing is when it’s snowing, that’s when there’s fresh powder. That’s when most people go skiing anyways. It’s hard to find an Uber that will pick me up and take me to Solitude when it’s snowing,” Meyer said.

Mendosa’s company will take you to all the ski resorts. 

According to the website, “Our mission is to take you where you need to go, no matter if it’s raining, snowing, lightning, day or night. We are your best option for Taxi Service in Utah. Twenty-four hours, 7 days a week, and 365 days.” 

There is no need to take a shuttle to the ski resorts. 

“Taking a shuttle is not really that convenient. They stop at so many places and I feel like I wasted so much time,” Meyer said.

AAA Latino Transportation promises to be on time, professional, courteous, knowledgeable, and offer a safe taxi service.