Making a difference: The Utah Hispanic Chamber of Commerce

Story and photo by TYSON ALDRIDGE

The Utah Hispanic Chamber of Commerce (UHCC) located on 1635 S. Redwood Road can be an effective tool for businesses and business owners to achieve success. According to the UHCC website, it was founded in 1991 and serves as an advocate for the Hispanic business community in Utah. UHCC recognizes that the Hispanic community in Utah is large and that it is also a very vital part of the state. The Utah Hispanic Chamber of Commerce was formed with the idea of diversity in commerce in mind.

UHCC does everything it can to ensure that its members are being recognized by the community. According to the UHCC website, being a member of UHCC has many benefits, including free advertising, training on financing programs, and free professional development workshops. In addition, to help businesses and business owners, UHCC offers a number of networking opportunities, community involvement, and much more.

UHCC bridges the gap between government and business owners. One of the biggest advantages to being a member is receiving legislative updates from UHCC. These updates can help businesses understand new laws and legislation that may have been confusing. According to a 2017 Utah Business article, UHCC helped secure a deal with the Utah legislature that aimed to promote trade between Mexico and the state of Utah. The chamber got this deal done with the Hispanic business community of Utah in mind and to reaffirm the strong relationship between the United States and Mexico.

By being an advocate for businesses and entrepreneurs, business owners can focus on their work, rather than dealing with legislation themselves. Alex Guzman, president and CEO of UHCC, says, “Hispanic businesses and business owners need to learn how to pay taxes and file taxes. Our Business Academy that is every 10 weeks, is a great tool to teach the Hispanic community on how to run a business.” The Business Academy, which is free to members, teaches planning, marketing, communication, hiring, customer service, and more.

After completion of the course, one should be able to manage their business more efficiently. The Business Academy isn’t the only class offered by UHCC. It offers several other professional development workshops throughout the year. These are an effective tool to learn the essentials of business and to improve one’s overall savviness as a business person.

UHCC is very important to the Hispanic community. Guzman told KSL in 2019, “In Utah, Latinos make up the largest immigration population at 17 percent. In the state of Utah, it’s very easy, simple and friendly to be a business owner.” Guzman added, “There are a little bit more than 15,000 business owners that label themselves as Hispanic at the Utah Department of Commerce.”

Businesses that are members of the UHCC see many benefits after joining. Ana Bullard, senior loan officer for Rock Mortgage Lending on 596 W. 750 South, said in an email that “the Utah Hispanic Chamber of Commerce has benefited a number of my clients. Their resources supporting businesses are vast. In addition to providing networking opportunities, the UHCC encourages community engagement and conducts professional development workshops. They educate business owners with information that can help them obtain grants and support growing their businesses. UHCC helps expand members’ talents, experience and opportunities.”

UHCC not only helps businesses achieve financial success, according to the UHCC website, but also helps businesses reach a larger audience by giving them advertising and marketing opportunities through its site and radio. By handling advertising, UHCC enables owners to focus on growing their business. Advertising can be very expensive and hard to navigate.

Socials are another tool that UHCC offers its members. According to the website, these socials are a way for businesses to network and meet other professionals who have the same goals in mind for their business.

There are many opportunities to expand your reach and the popularity of your business. When asked about why companies would want to join UHCC, Nicole Garcia of Madmarli Realty said through email, “I joined because of their multitude of networking opportunities and they also advertise their members on the site and radio.”

Bullard says, “The Utah Hispanic Chamber of Commerce is a valuable resource to anyone in the Hispanic community looking for business training/assistance, information and networking opportunities. The training UHCC conducts assists attendees through sales and business coaching, marketing, networking opportunities and more. No matter what type of business you have, UHCC can provide useful and relevant skills training and resources.”

IMG_4616

The benefits of joining UHCC are endless, and all members truly feel wanted. The UHCC’s mission statement is, “To provide leadership, opportunities for economic growth, professional development and community involvement for our members.”