Hip & Humble, keeping business and positivity during a shelter in place

Story by MEG CLASPER

storefront

Hip & Humble creates a safe and comforting atmosphere. Photo courtesy of Hip & Humble.

During a time with a lot of stress and negativity, it helps to know people are out there sharing hope and positivity. Hip & Humble, a woman-owned boutique, focuses on being a safe place and happy environment for the surrounding community. With two locations, one in Salt Lake City, at 1043 E. 900 South, and the other in Bountiful at 559 W. 2600 South, Hip & Humble is accessible to customers in the Salt Lake Valley. Employees of H & H are positive and are always ready to help.

H & H has spent over two decades embracing perseverance. In June 2019, Salt Lake City made the decision to update 900 South. The construction shut down most of the street and the sidewalk outside and the store was in the middle of it all.

Hip & Humble offers free same-day delivery through the shelter-in-place mandate. Photo courtesy of Hip & Humble.

“For clients it was frustrating and confusing where to drive, park, and even access the store,” said owner Sheridan Mordue in an email interview. With a pile of rocks almost blocking the storefront, it was a task for customers to get to the store. To maintain business, the employees at

The construction of 900 South had its challenges. Photo courtesy of Hip & Humble.

H & H set up curbside pickup for online orders. This allowed customers to still purchase items and have them delivered to their car by an employee.

By the time H & H began to finally regain its original numbers and regular customers, it had to close its doors due to the COVID-19 pandemic. Though customers may not be able to browse in person, online shopping is encouraged. Same-day delivery in the Salt Lake metro area has been implemented, and customers love the service. “It is something I see us continuing beyond the stay at home order,” Mordue said.

Not all products offered in stores have been made available on the online store front. If customers are unable to find what they’re looking for, they can call and have their own in-store personal shopper. Employees take calls and connect with shoppers to find what they are looking for in the store.

Dammit Dolls are a good way to relieve stress and anger. Photo courtesy of Hip & Humble.

The employees at H & H are positive in the current hard times. They show up for work ready to offer the best customer service possible. One way they share positivity is through the blog. Available on its website, these posts share tips, showcase new products and tell Hip & Humble’s story.

The most recent post, “10 H&H ways to connect and thrive while ‘sheltering in place,’” offers a “thrive all” guide to staying at home and spotlights useful products. The first product mentioned is a “Dammit Doll.” These dolls are meant for stress relief. The user slams it against the wall or countertop. Some variations come with markers for coloring the doll before destroying it.

These gel crayons are washable for big imaginations. Photo courtesy of Hip & Humble.

The post also suggests keeping little children busy with clean coloring fun. Color-changing gel crayons and “Chunkies” paint sticks are a no-smudge washable way for kids to color.

Other products are suggested to help people relax while working from home. Weighted lavender-scented neck wraps help to relax with the aromatherapy and weight. A 500-piece puzzle, featuring a women’s march, is a therapeutic distraction from everything.

Above all, one of the biggest suggestions made in the post is to support one another. Sending something to a neighbor, friend, or grandmother can give them a nice surprise. H & H supports this idea with the offer of same-day delivery.

This 500-piece puzzle of a women’s march is fun and helps to relieve stress. Photo courtesy of Hip & Humble.

Hip & Humble has a project to look forward to once the “stay at home” mandate is lifted. With renovations to the Salt Lake City International Airport currently happening, Hip & Humble has been chosen to have two locations in the new airport.

The renovations are prompted by the overcapacity of the current accommodations of the airport. Before the upgrades, the Salt Lake City International Airport was built to serve 10 million people but has been projected to have 27 million people a year, according to the Salt Lake Tribune. With the first phase adding an extra 30,781 square feet to the airport and an additional 14,554 square feet in the second phase.

Though the airport has lost 90% in retail sales due to the COVID-19 pandemic, Mordue is still optimistic. “We are expecting a 2 year turn around on the airport economy. Which in retail time can be really short. In the end I am still optimistic and I am so proud of my brand and to represent SLC in the airport.”

It is projected that the retail section of the new airport will open in August 2020 and inventory stocking will happen in early July. Along with the other retail stores in the airport, Hip & Humble will have street pricing. This means the prices you would pay at airport locations will be the same prices as you would pay at the Salt Lake City and Bountiful locations.

By keeping busy and looking forward to the new locations at the airport, Hip & Humble has built its staying power. It keeps focused on the positive and holds contact with its customers in high value. Hip & Humble shares a lot of positivity during hard times.

Some businesses remain closed while others attempt to brave the COVID-19 storm in Salt Lake City’s west side

Some businesses remain closed while others attempt to brave the COVID-19 storm in Salt Lake City’s west side

Story and photos by MARTIN KUPRIANOWICZ

klub deen

Klub Deen in west Salt Lake City’s Poplar Grove neighborhood has been closed since early April when the coronavirus began shutting down the nation’s economy.

Business owners everywhere are getting hit hard by the financial impacts of COVID-19 as hundreds if not thousands are being forced to temporarily suspend physical operations.

One such owner is Newton Gborway, the owner of Klub Deen, a nightclub with a focus on African culture, music, and dance in Salt Lake City’s west-side Poplar Grove neighborhood. 

“Music and dancing are a huge part of life in Africa,” Gborway said in a phone interview. “It brings people together and it’s a great way for everyone to have fun, especially refugees who may be struggling after they move here.”

Gborway is from the West African nation of Liberia. Like most other Americans, he was taken by surprise when everything started shutting down because of social-distancing mandates. His business — which operates on the coming together of large groups of people — was hit especially hard.

“Every day that we’ve been closed we’ve been losing money,” Gborway said. “We had to shut down in the beginning of April because of what the public health order said, and now they’ve just pushed it back until the end of the month. We want to set a good example by following these health orders and doing what the government is telling everybody.”

As Utah’s stay-home directive gets extended until May 1, Gborway can only patiently wait to get the green light to re-open business doors. He hopes that the spread of COVID-19 is reduced and public health orders allow for some normalcy to return. Otherwise, his night club business will continue to suffer financially every day it remains closed. 

klub deen 2 

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A COVID-19 health notice posted on the outside of Klub Deen.

Some other west-side business owners are more fortunate than others. Those who own or operate what Utah decides are “essential businesses” are still able to keep their workplaces open for now. Christine Mason — the owner of Rise by Good Day, a Polish grocery located in the same Poplar Grove neighborhood as Gborway’s club — is still running her store at this time. However, she has had to make drastic changes to the way she does business and she, too, has suffered near-catastrophic financial loss.

“When the shutdown started, I had to close down my catering business,” Mason said. “I lost 98% of my revenue stream with that alone.”

Mason said in a phone interview that times have been tough for the Polish grocery store. As the coronavirus put its grip on the economy nationwide and Utah Gov. Gary Herbert urged his state’s citizens to “stay home, stay safe,” Mason had to make modifications to her shop.

“We’re hanging in there. We’ve had to adapt since this has happened, and a lot less people have been walking into the store,” Mason said. “But we’ve just ordered sneeze guards and a new hand sanitizer station and we’re going to continue to stay open as long as we can. We’re just going to have to take this one day at a time.” 

But it’s not all doom and gloom for Mason. She’s optimistic about the future. She just hired a new chef and plans to stay open as long as possible. “People still need food,” Mason said, and with that in mind she’s confident she can get through this crisis. 

For business owners like Gborway and Mason, there’s not much else they can do besides wait and remain positive and adapt their businesses where they can. They do not know what the future will bring. 

In the meantime, Salt Lake City’s nightclubs will stay closed hoping they can reopen soon, and food stores deemed “essential” will continue to strive to give their customers what they need. As Christine Mason put it, you can only take things now one day at a time. And as time goes by, sanguine west-side business owners along with an anxious nation are all doing just that. 

Rise by Good Day

A pre-pandemic photograph of Rise By Good Day in west Salt Lake City’s Poplar Grove neighborhood.

 

Marisa’s Fashion is a model for west-side Hispanic-owned businesses

Story and photos by JACOB RUEDA

Hispanic-owned businesses in Salt Lake City are becoming the staple in the local economic landscape. The rise of such businesses began in the early to mid-1980s and has become prevalent due to the influx of people migrating from other states and other countries. U.S. Census Bureau data from 2019 says Hispanics or Latinos are the largest non-white ethnic group in the city.

Despite their growing numbers in Salt Lake City, the presence of Hispanics is not as commonplace compared to places like Los Angeles or Houston. While Hispanic-owned businesses in those cities are typical in their local economies, their impact went unrecognized in Salt Lake City until recently.

Marisa’s Fashion was one of the first Hispanic-owned businesses in Salt Lake City. The store is located at 67 W. 1700 South.

“Marisa’s Fashion is one of the first Hispanic-owned stores in Salt Lake City,” says Refugio Perez, a local business owner and entrepreneur who started the clothing and general retail store 40 years ago. After arriving from California and receiving settlement money from a work-related injury, he started Perez Enterprises and created Marisa’s Fashion from it, naming the store after one of his children.

“It is the only one that is still in business out of an initial group of five stores that were established,” Perez says in Spanish.

The store located at 67 W. 1700 South has had the support of the Hispanic community from the beginning. Although at the time the Hispanic population in Salt Lake City was small, people around the Wasatch Front and other states knew of Marisa’s Fashion and came to shop there.

“We started to grow quickly because there weren’t that many places and people were limited as to where they could shop,” Perez says. “We had people from as far as Ogden, Park City and Wendover [Nevada] coming to our store so it worked out for us and we were able to grow our business.”

Refugio Perez is the founder of Perez Enterprises. He started Marisa’s Fashion in the early to mid-1980s.

Marisa’s Fashion grew as a result of demand but also from knowing the responsibilities of running a store. One of the challenges in today’s business world is lacking that knowledge. Perez says some Hispanic entrepreneurs today go in ambitiously without being aware of basic operational skills.

“Nowadays, someone starts a business and they do it without knowing the basics of how to start or run a business,” he says. Aside from the legal and financial responsibilities, staying on top of technological advancements in the digital age is essential in today’s market.

“There have been a lot of professional Hispanic businesses of late and that’s why they are important tools for success,” Perez says.

The longevity of Hispanic-owned businesses is determined by the ability to overcome obstacles. Perez says it has not always been easy staying on track, especially in times of a national crisis.

“9/11 really affected us,” Perez says. “I felt at that time that the State of Utah was the last to get hit economically because of what happened in New York.” An analysis from online small business website The Balance says the attacks of Sept. 11, 2001, caused a recession at the time to worsen. Perez decided to hand over responsibility of Marisa’s Fashion to his brother as a result.

“I told him that if any of the businesses survived, I’d prefer it be his and that’s what happened,” Perez says. Since then, the business has carried on in Salt Lake City’s west side. Economic downturns and other setbacks aside, Hispanic-owned businesses like Marisa’s Fashion and Perez Enterprises continue to grow and establish themselves permanently in the area’s commercial landscape because of the economic and social influence they have.

Aaron Quarnberg, chairman of the Utah Hispanic Chamber of Commerce, says “understanding the Hispanic business community” is necessary “for any company looking to grow.”

In his welcome letter to the 2019 Hispanic Small Business Summit, Aaron Quarnberg, chairman of the Utah Hispanic Chamber of Commerce, says “understanding the Hispanic business community” is necessary “for any company looking to grow.” Statistics website Statista reports the buying power of the Hispanic community in the United States is expected to reach $1.7 trillion by the end of 2020. (That figure was calculated before the impact of COVID-19 in March 2020.)

“Latinos are contributing a lot not only with their businesses but with their taxes and it’s something that I think governments should really pay attention to,” says Moises Olivares, a Realtor and author based in Los Angeles, in a Facebook chat. He also says Salt Lake City can learn from cities like Los Angeles by expanding the perception of the Hispanic community as more than just what is propagated through stereotype.

A February 2019 study from the Peterson Institution for International Economics says “Hispanics, especially the foreign born, exhibit higher levels of entrepreneurship than other ethnic groups in the United States.” Despite these findings, Perez from Perez Enterprises says the Hispanic community in Salt Lake City still lacks recognition for its overall economic contribution. 

The Utah Hispanic Chamber of Commerce helps Hispanic-owned businesses thrive in the local economy while helping them comply with city regulations.

“People like to spend cash,” Perez says. “We know that helps business, even [non-Hispanic] businesses. If they did not have the economic support from the Hispanic community, they wouldn’t be in business.”

Regardless, Salt Lake City’s west-side Hispanic-owned businesses continue in spite of setbacks, crises or perceptions from others. Weathering the ups and downs of the market, cultural shifts, and technological changes helps businesses like Perez Enterprises and Marisa’s Fashion endure for as long as they have.

“When one is patient and is secure in the knowledge that they have to keep at it and keep going,” Perez says, “it becomes important so we can keep fighting and not give up to the last breath.”

Editor’s Note: Read more stories about local entrepreneurs, the Utah Hispanic Chamber of Commerce, and the impact of the Hispanic community in Utah.

 

Even in good times: the west side struggles

Story and photos by SPENCER BUCHANAN 

In February 2020, Rep. Alexandria Ocasio-Cortez, D-N.Y., stirred up controversy when she said in part, “It’s a physical impossibility to lift yourself up by a bootstrap, by your shoelaces.”

Ocasio-Cortez and others explained further that the original meaning of the idiom “pull yourself up by your bootstraps” was meant as a joke and that the narrative has driven out good policy in helping struggling people. The narrative the idiom formed is one that disregards the barriers that the working-class and marginalized have to deal with, despite the recent economic gains and the shrinking unemployment rate. 

It can be hard to break into the job market. It can be particularly difficult for immigrants and refugees to find stable, well-paying employment. Many struggle to apply for jobs and even more face structural challenges in acquiring the skills and training necessary to qualify for positions. These problems can be found nationwide but the impact can be seen on the west side of Salt Lake City.

The west side has long been a working-class neighborhood and in recent years has become increasingly diverse. With large immigrant and refugee populations, residents of the west side often have to make huge adjustments to enter the American job market.

Organizations like the University Neighborhood Partners (UNP) Hartland Partnership Center, the Rose Park Neighborhood Center, and the Utah Department of Workforce Services work to help west-side residents deal with barriers that are commonly overlooked.

“Individuals come in seeking support in finding jobs. So that can vary in need. Sometimes we’ll make resumes. We have a lot of templates and we’ll actually help make the resumes with individuals. And often we’ll just help apply for jobs,” said Amelia Cope, an intern at Hartland and social work student at the University of Utah.

Cope explained that those who come to Hartland need help with several issues. Many clients don’t have an email account or computer access, several don’t have transportation, and many speak English as a second language. 

The Rose Park Neighborhood Center at 754 N. 800 West.

Lenn Rodriguez, a site coordinator at Hartland, stated that beyond the technology gap and language difficulties, many recent immigrants and refugees have experienced or are experiencing trauma that can be debilitating. According to Rodriguez, this is why the Hartland Partnership Center also provides counseling and therapy for many new immigrants and refugees.

“A lot of the people that are coming here have trauma from wherever they came and haven’t processed that. That affects your ability to seek out employment and other services,” Rodriguez said. 

But a major problem that Rodriguez sees is the lack of “good jobs” and training for immigrants and refugees.

 “We work with a lot of professionals, also with people that hold degrees in other countries like engineers, doctors, teachers, from Iraq, from Syria, from El Salvador. They come here and they can’t work in that field that they studied. So they become cleaners, they work at the airport, and hotels,” Rodriguez said.

The University Neighborhood Partners Hartland Partnership Center, located at 1578 W. 1700 South.

Rodriguez stated that many professionals have to start again in education and training if they want to work in their original field. Unfortunately, many job seekers in the west side are suffering from a wider issue in the market.

“The problem is: it’s very difficult to do training,” said Cihan Bilginsoy, a professor in economics at the University of Utah who specializes in labor issues.

According to Bilginsoy, the nature of training and educating would-be job seekers is a costly and lengthy process. This process keeps many employers from implementing the necessary training or education that can lead to more stable, fulfilling, and well-paying jobs.

This cost and investment draws companies away from creating large training programs. He said many employers will instead invest in a few seasoned professionals and have other positions filled with very specifically trained but generally low-skilled employees. These “task-oriented” workers are put in vulnerable positions without marketable skills.

“These semi-skilled workers can be shed very easily, they receive low wages, they’re marginal and dispensable,” Bilgonsoy said.

The Associated General Contractors of Utah is one of the few organizations in the state that provides professional training.

In his research, Bilgonsoy has found that most western nations have a skills gap issue. Nations like Germany or Australia have created social and government structures that organize stakeholders like the government, the unions, and employers to cooperate and fund training in various fields. There have been pushes by the federal and some state governments to incentivize training programs mostly in the form of tax credits and work programs, but what’s being offered is often insufficient for companies to wholly invest into programs.

“We need to provide incentives for employers to provide training, we need to solve the problem of market failure in training. International evidence shows that states, or federal governments need to take a leading role in bringing together employers and trade unions, so these stakeholders share the risk,” Bilgonsoy said.

The challenges facing west-side residents go beyond Salt Lake City. The struggles that new immigrants, refugees, and the working-class have in finding gainful employment can be linked to a lack of skills necessary for an ever-advancing economy. Organizations like the Hartland Partnership Center do well to help west-side residents meet the basic needs for job seeking, but a large market and social change is necessary to meet the needs of the residents.

 

 

 

 

 

 

Do new high-rises address affordability on the west side of Salt Lake City?

New apartments on N. West Temple.

Story and photos by SPENCER BUCHANAN

The economy is growing and unemployment is at its lowest level in a generation. But many working-class people are feeling the squeeze. Salt Lake City has been greatly benefiting from the high economic growth of the last five years. But according to KUTV, some lawmakers say many residents are feeling pushed out by rising home costs. With rising real estate prices, research from the University of Utah shows that some people fear Salt Lake City will start to experience housing crunches like San Francisco or Los Angeles. To meet with rising home shortages and prices the government of Salt Lake City is pushing new high-density housing developments. These boxy, four- to six-story buildings can be seen going up all over the city. A number of these developments have already come to the west side of Salt Lake City and many more are planned.

The Deseret News touted high-density developments as a way of increasing affordable housing especially, in high-growth areas.

Ivis Garcia-Zambrana is a professor in City and Metropolitan Planning at the University of Utah and vice-chair of the Planning Commission in Salt Lake City. She says that the government of Salt Lake City is actively encouraging new high-density developments through a points-based building permit system, which fast-tracks apartments with affordable units by circumventing administrative reviews by the city planning commission and city council.

“Ideally, as a developer, you avoid all kinds of public meetings. What you do is have an application that follows all the rules … you put in an application that seems so good that you get extra points,” Garcia-Zambrana said.

More points are given to projects that are high-density and have affordable units. She said this system cuts months off a developer’s project time and shows the active encouragement of the city to build high rises. But does high-density housing address affordability issues?

“It’s either too expensive or it’s too small. So it’s pushing out families. So, gentrification is definitely happening on the west side of Salt Lake right now,” said Jennifer Mayer-Glenn, director of the University Neighborhood Partners (UNP) and resident of the west side of Salt Lake City.

“The Salt Lake School District is losing about 1,000 students a year to families having to move out of Salt Lake City because they can’t afford to live in Salt Lake City anymore,” Mayer-Glenn said.

She said affordable housing is a major concern for the residents of the west side. Mayer-Glenn ceded that many of the high-density developments are affordable, but they lack community involvement in the building process.

Garcia-Zambrana said high-density housing doesn’t address the “cost-burden” that many homeowners on the west side experience.

“Cost-burden” is when a resident pays more than 30% of their net income into housing. Garcia-Zambrana is actively studying the west side. In her research, she found residents in the Fair Park and Jordan Meadows neighborhoods, where many of the new high-rise apartments have been built, are not cost-burdened. But residents in Glendale and Rose Park, where the majority are homeowners, the neighborhoods are experiencing housing cost difficulties.

According to Zillow, rents in Salt Lake City average around $1,500 up from the average $1,200 rent in 2015. Salt Lake City has average rental rates compared to the rest of the nation. Areas mentioned by Garcia-Zambrana, Fair Park and Jordan Meadows, have even lower rents. But rent prices and values in Salt Lake City have significantly increased in the last five years. The average Salt Lake City home value today is at over $400,000. While areas on the west side have lower home prices, floating in the high $200,000s, these homes can still be a cost-burden. This is why many renters and owners are starting to move out of the west side and the city altogether.

“For the prices in Salt Lake, they can own a home somewhere else nearby. That’s where you can see some of the idea of displacement,” said Garcia-Zambrana. “Planners are very concerned about cost displacement, but it’s not easy to quantify as you have to know why each person is moving and there are a lot of factors. People may be ‘displaced’ but may not feel disenfranchised (pushed out of their neighborhood), just that they simply moved.”

The Overniter Motel, site of the future SLCRDA Spark! project.

An example of Salt Lake City planners addressing cost and displacement concerns is the Spark! project located at 1500 W. North Temple. This upcoming housing development being built by the Salt Lake City Redevelopment Agency (SLCRDA) is planned to have 200 apartments with 50 designated as affordable or below-market-rate.

“We wanted to mesh housing, commercial, and open space. So there’s a balanced approach to it. So there’s a coffee shop but also a daycare. So it’s serving the community. And we try to focus on local businesses,” said Amanda Greenland, communications and outreach manager for the SLCRDA.

Projects like Spark! and Salt Lake City’s fast-tracking of high-density projects with affordable units show the city’s efforts to address rising housing cost. High-density housing, though, doesn’t address the cost-burden issues felt by homeowners on the west side. The cost of owning a home there is increasing, which is leading to much of the ire felt by longtime residents. High-rises in Salt Lake City are being built with affordable prices in mind but not with the ownership that many families look for. As the city grows and property values increase, homeownership on the west side may become a thing of the past.

Utah’s air: Not good for what ails you

Inversion

Brace yourself — The inversion is coming. This is the text of a bumper sticker.

Story and photos by SARAH SAIDYKHAN

On July 24, 1847, Brigham Young and the Mormon pioneers of what is now The Church of Jesus Christ of Latter-day Saints arrived on the outskirts of the Great Salt Lake Valley looking for a new place to corral their wagons and set up camp. The church’s archives state that as Young gazed over the vast and barren land sprawled out before him, he said, “This is the right place.”

City View

Salt Lake City.

Nowadays we know that what Brigham Young was looking at were massive mountain ranges surrounding a desert-valley landscape. This mountain range design creates a makeshift bowl that protects the valley from strong winds and other harsh elements. Along with adventurous recreation, the mountains assist in creating high- and low-pressure systems that trap toxic particulate matter in the air during winter inversions and smoke-filled haze pollution resulting from possible summertime fires.

Kellie McCleve lives in the southern end of the Salt Lake Valley and is a mom to five kids under the age of 14. From her home, she is able to see the smog pollution that covers the Valley. She said, “Sometimes the sky’s so gross you can’t see anything but like, a yucky, brownish haze. It covers the whole Valley.” McCleve said that when she takes her kids into the city, she has a mask for each of them to wear. “It’s so gross! We shouldn’t be breathing that in. No one should be breathing that in.”

Smog Lake City

Light haze covering the Salt Lake Valley.

But every day, hundreds of thousands of people do breathe it in. McCleve said that when she moved, the inversions were something she could see from a distance. But now she knows her home was never actually immune. “I worry because when we moved out of the city, I really thought we escaped it, we didn’t. We just see it now from a distance. It’s always around us but it’s worse down in the Valley.” McCleve believes that no one person can fix the depleted air quality and for now, she continually looks for ways to lower her carbon footprint saying, “We’re all responsible for the problem and that means, we’re all responsible for cleaning it up. If we don’t, we’re all in trouble.”

Today, Utah is home to over three million people and the Kem C. Gardner Policy Institute projects that by 2065, Utah will be home to roughly six million people. Even as the state grows more diverse, there is still an environmental justice divide visible in the Valley.

The east side houses a predominantly white population. One can usually find new and remodeled schools and readily available public transportation. There are pricey coffee shops every few blocks and multiple grocery stores within walking distance where residents can purchase organic, fresh fruits and vegetables. The east side of the Valley also sits at a higher elevation and in a way, overlooks the west side. But even at higher elevations, the air is still filling with particulate matter from emissions, just not at the same levels as what accumulates in the air down on the Valley floor.

West Side Industry

Westside industry.

The west side of the Valley houses a large majority of Utah’s lower-income families. There’s more diversity in the communities and predominantly, most people of color live on the Valley’s west side. Grocery stores are spread miles apart from residents, creating food deserts, and there’s a significant lack of public transportation. Instead of coffee shops and farmers markets littered throughout the neighborhoods, there are factories, refineries and major transportation, and trucking hubs all contributing to the air quality.

With the depleted air quality in the Valley, who is affected the most? Anthony Sudweeks is one of the principals at Wallace Stegner Academy (WSA), located on Bending River Road on the west side of the Salt Lake Valley. The school offers a free, college preparatory education for grades K-8. With over 600 students, the majority of kids attending WSA are Hispanic, students of color and/or from low-income families who reside in the neighborhoods surrounding the school.

Sudweeks said he is asked by parents frequently, “Can you keep all the kids inside for indoor activities?” As much as he wishes that were possible, it’s not a reality. A few days of inside play are OK, but kids need to run and expel their energy so they can pay attention and learn while the teacher is instructing. Instead of packing hundreds of energy-filled kids in a crowded lunchroom like sardines in a can, the school adheres to strict guidelines on how the red, orange and yellow days are handled.

utahblueskyslc

A “green day” in Utah.

Sudweeks said, “On red days, no kids play outside. On orange and yellow days, students with asthma or heart conditions, who have to have a doctor’s form filled out, don’t go outside.”

The school uses one of the state’s outdoor air quality monitoring websites to decide who or if any students go outside during the orange and yellow days. “There are air testing monitors that the state funds all over the place,” Sudweeks said. “There’s one about two blocks from here.” He and the other employees at WSA are vigilant in making sure that the kids are not outside when the inversions are happening and when the air quality monitors show that any unnecessary exposure to the air would not be safe.

WSA checks the air quality website multiple times daily because, even though the weather is not the culprit, the pressure systems may change from morning to afternoon. But Sudweeks said, “It’s not really dependent on the weather. High- and low-pressure fronts can change it, but the air quality’s not very unpredictable. It’s predictable. In the morning we know what it’s going to be like in the afternoon, it doesn’t randomly change. It doesn’t predict green and turn into a red.”

Sudweeks did say that during the winter inversions the forecast will sometimes show a yellow day in the morning, but by the afternoon it will have turned into a red day. Those days, he said, “It’s a constant check, constant.”

An inversion builds, trapping pollution.

The area of WSA is surrounded by four major freeways. Sudweeks explained that the neighborhoods around the school are some of the worst polluted spots in the state when it comes to bad air quality. So, why knowingly put a school in an area that suffers from some of the most polluted air in the state? “Because this is where our students live,” Sudweeks said. “This is Glendale, and most of our students live in Glendale. If we moved the school somewhere else, what we’d be saying is, these kids don’t deserve a good charter school.” Glendale is a suburb of Salt Lake City and according to Statistic Atlas, roughly 40 percent of the population living there is Hispanic.

Sudweeks quickly affirmed, “This is their neighborhood and these kids absolutely deserve to have a great school in their own neighborhood.” He said that one of the reasons why the school’s location was decided was “to make sure that the kids living in some of the most polluted and lower-income parts of the city still have access to the best education possible.”

Sudweeks explained the environmental justice issues the school and area are facing. “It’s a nationwide phenomenon where the lower the income neighborhoods are, the more likely they are to live in bad air quality. Nearer to freeways and industrial areas.” He said that’s also particularly true in Utah. The area is economically growing and with that growth brings large diesel-fueled trucks, more traffic, congestion and, overall increased pollution.

Winter Smog

Eastside winter smog — University of Utah’s family housing.

Sudweeks also ran for state legislature in 2018. One of his platforms was Utah’s air quality, more specifically, the air quality monitors and their need to be updated. He said, “They need about $3 million invested into them because they’re falling apart. The session before the last, they voted to not put any money into them and this last session they put $1 million. But they are in desperate need of upgrades on the monitors themselves.”

Sudweeks said he feels like the majority of the legislature just doesn’t care because it would mean truly facing the air pollution problem. “They just pretend like it’s an issue we have no control over, which is not true.” Sudweeks said the state could completely move to Tier 3 fuel, which is low in sulfur and according to the EPA, reduces carbon dioxide emissions into the air.

Sudweeks said the state is also needing a revamp of the public transit system to meet the needs of the people. “Buses don’t get people on public transits, trains do,” he said. “We’re a big enough county where we could justify a large investment into public transits. Because of our air quality needs, we have no business not investing heavily in public transits.” Sudweeks referenced the recent legislature and said, “No money for public transit, but a lot of money for widening and expanding roads.”

He said Utah’s inversions give residents a false sense of security in believing the air is only bad when inversions are happening. A large study by Harvard T. H. Chan School of Public Health agrees. The study found that EPA standards may not be strict enough in preventing premature deaths from air pollution. The research showed that if particle pollutions in the air could be lowered by roughly 10 percent, the death rates of people 65 and older would be lowered, possibly saving 7,000 to 10,000 lives each year.

Hazy City

Haze building over the Salt Lake Valley.

Improvements to the air quality in Utah have been made over the years. Technological advancements created cars that run on natural gas and batteries. Electric vehicles, trains and buses are carrying more people around the Salt Lake Valley, reducing the need to get in a gas-operated vehicle for a quick drive to the store. More homes are being powered through renewable solar energy, and in general, more people are aware of the issues of air pollution and what contributes to it. Still, with all the improvements, there is a visible racial divide when it comes to air we breathe.

Rep. Angela Romero represents Salt Lake Valley’s House District 26. She is also one of the many advocates fighting for clean air in Utah. Of the roughly 39,000 people living in her district, almost 60 percent are Hispanic and people of color.

Romero said in a phone interview that when the topic of air pollution comes up, people have to realize there’s more to it than just air pollution. “There’s an environmental justice concern for those affected the most.” The EPA recognizes environmental justice as the fair treatment of all people regardless of race, color, national origin, and income with regard to the development, implementation, and enforcement of environmental laws, regulation, and policies. This means that every person living has a right to a fair and meaningful life and protection from environmental and health hazards. This is not the case for hundreds of thousands of people living in the most polluted parts of the Valley bowl.

Romero said, “Most working-class communities and communities of color, live in areas that are more industrial, so they’re going to be exposed to more toxins in the air than others.” She and her colleagues are looking at the intersectionality of all issues facing people of color and marginalized communities. “We’re not looking at how they collide and how they displace people, it’s how they all work together,” Romero said.

As the Valley becomes denser in population, Utahns must continue being vigilant in finding and implementing ways to stay ahead of the added pollution. Romero said, “It’s kind of hard for us to solve the problem if we’re not coming up with innovative ways to address it [air pollution].”

Public Transportation

Riding public transit lowers dependence on fossil fuels.

Cleaning up the air is not a one-person job. It’s everyone’s job to work together to make it better. Romero said that a lot of time people want to put all the blame on industry and other heavy air polluters. But, she said, “We don’t look at ourselves and what small things we can do when we’re looking at air quality and energy. How do we play a role in that? What are some practices that we can change in our own lives?”

Romero said she’d like to see the state focus on using more renewable energy sources like adding roof-top solar panels to all state-run buildings and offering higher discounts to homes using solar panels. Businesses and homes can also update their heating and air-conditioning units to function more efficiently. Romero said it comes down to all residents making the commitment to change the habits that are contributing to the depleted air quality.

Utah has over 200 sunny days a year. Roof-top solar is an important investment for Utah’s future economy. More importantly, using a 100 percent renewable and clean energy source can help to improve the long-term health of all residents.

In the Salt Lake Valley’s mountain landscape environment, there will always be air pollution concerns. “We have inversions,” Romero said, “and they’re never going to go away, but what can we do to be more proactive, so we don’t make them worse?” Romero said that people can make little changes like taking public transit. Even though it may take a bit longer to get somewhere, plan for it and make it part of the routine. Walk or ride a bike if only going short distances and carpool whenever possible. The more we drive, the more we’re creating dirtier air with our cars. Romero said, “Getting people out of their vehicles and onto public transportation is a great way to start.”

Bikes are readily available around the city.

About the future of Utah’s air quality, Romero said, “We’re trying to be more proactive. We’re looking at inversions and air quality and we’re looking at it more from a public health perspective.” She also said, “If we truly want to change the route we’re going, we have to reevaluate systems that are in current existence. It’s not only about communities of color and marginalized communities. It’s about us as an entire community.”

Romero said all it takes are small changes in everyday routines to help improve air quality. Any day is a great day, to start a new and healthy habit.

To make improvements to Utah’s air quality, follow the CLEAN AIR plan:

C: Carpool whenever possible
L: Limit cold starts on cars and combine trips
E: Engage in clean air advocacy
A: Access public transportation
N: Navigate smog ratings and engine types
A: Avoid unnecessary commutes
I: Idle less or not at all
R: Ride a bike or walk when possible

To learn more ways to help clean up Utah’s air, visit the Utah Department of Environmental Quality, Utah Department of Health, or Air Now.

 

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Latinx businesses in the Salt Lake City area

Story and gallery by IASIA BEH

Utah’s demographics are rapidly changing.

Not only has Utah’s population grown the fastest in the country in the past 19 years, but the number of people of color who live in Utah has also ballooned in recent years. The Latinx community, in particular, has grown nearly 15 percent between 2010 and 2016, according to the U.S. Census. This coincides with Utah’s growing economy, adding 115 percent more Latinx businesses from 1997-2015.

Alex Guzman, the president and CEO of the Utah Hispanic Chamber of Commerce, located at 1635 S. Redwood Road, has a couple ideas as to what the reasoning behind the population growth could be. One, that Latinx families are more likely to have more children than white families. And second, internal immigration.

“Internal immigration is one of the reasons,” Guzman said. “When the lives turn tough for the immigrant community in Arizona, Nevada and California, they move up.” He said people are moving from nearby cities such as Phoenix and Las Vegas to West Valley City, where they can find goods and services in Spanish. 

Rancho Markets is an example of one of these services. Founded in 2006, the stores are run by Latinx individuals and the signs are displayed in Spanish.

Está cerca de donde vivo,” said a mom, Rosa, at the 140 N. 900 West location. Through a translator, she said that the store is close to where she lives and it’s convenient.

Looking at a map of Salt Lake City grocery stores, most are on the east side, leaving the mostly brown west side to go to fewer stores such as Rancho Markets. This is a positive if you are catering to only Latinx individuals as there would almost be a monopoly, but breaking into the white market has proven to be difficult.

There are many reasons why that is. One is the fact that many Latinx people haven’t been taught how to run a business in the first place. The Utah Hispanic Chamber of Commerce, however, is looking to fix this discrepancy.

“[Utah Hispanic Chamber of Commerce] created a program we call the Business Academy,” Guzman said. “In partnership with colleges and universities, every single 10 weeks we start a new program where we train the Hispanic business community on how to do business in the U.S.”

Another benefit of the program is that it helps its attendees learn English. The language barrier can be a huge hurdle when expanding markets to serve communities that don’t speak Spanish.

“Currently we are teaching these classes in Spanish,” Guzman said. “But little by little we are turning the switch from Spanish to bilingual, and bilingual to monolingual. English is the language of business. If they insist to work and serve just to serve Spanish customers, they have a roof in their businesses because we are just 17 percent of the population.”

Programs like these show that there is a cultural shift happening in the state but it still is a majority English-speaking, white area. But with the way that demographics are swinging and with the booming Latinx business economy, the Latinx community will continue to grow in Utah. Maybe, in a few years, English-centered businesses will have to learn Spanish in order to stay competitive. Until then, the Utah Hispanic Chamber of Commerce will be there to make being an entrepreneur a reality for Latinx individuals.   

Latinx business owners bringing value to Utah

Story and photos by KAELI WILTBANK

Hector Uribe stepped out from behind the restaurant kitchen, dressed in a white apron and a University of Utah cap. He sat down on a stool inside the lobby of the restaurant his father-in-law passed on to him in 2011 and began explaining his journey toward becoming a business owner.

Uribe explained that he grew up in Mexico and learned the value of hard work from a young age. He explained, “I ditched school when I was in sixth grade, so I was 11 years old when I went to work for somebody else to make money to help out the family.”

Uribe came to the United States from Mexico when he was just 17 years old and started working at his father-in-law’s restaurant weeks after his arrival in 1992. His plan was to save enough money to open up a hardware store back in Mexico. But, he said business owners in Mexico face great dangers because they are at risk of being robbed by the cartel. Uribe realized greater success was awaiting him as a business owner in Salt Lake City.

Hector’s, the chosen name of the company after Uribe took it over, has become a popular Mexican food destination for locals, with both the man and his food becoming iconic elements of the community.

A group of students from Highland High School recently came and interviewed Uribe about his journey as a business owner, he said. They were looking to speak with a successful person in the community, but Uribe explained, “I don’t see myself that way, I just think I am hard working.”

Salt Lake City was recently ranked as one of the best metropolitan areas for minority entrepreneurs to start a business. With the Latinx population becoming the second most rapidly growing demographic of the state of Utah, there has been a corresponding influx of Latinx-owned businesses. 

According to the Utah Governor’s Office of Economic Development, 10,000 businesses in the state of Utah are Latinx-owned and operated. 

Rebecca Chavez-Houck, a former Utah State House representative, is a third-generation American, with her grandfather immigrating to the United States from Mexico. While immigrants like Uribe are seen as successful business owners, Chavez-Houck is familiar with the negative connotations associated with immigrants. She said, “There is this notion of the deficit within communities of color, instead of looking at where our strengths are. Yes, notably persons of color are more within the criminal justice system. We have challenges with poverty and a variety of different things, but that’s not all who we are.” She added, “We are a much more complex community than that.”

Nera Economic Consulting found that nationally, “Latinos are responsible for 29 percent of the growth in real income since 2005.” With successful Hispanic-owned businesses dotting the Utah map, the positive impact brought by the Latinx community is significant to the local economy. The study continued, “They account for roughly 10 cents of every dollar of US national income, and that proportion is rising both due to growth in the Latino population and rising per capita earnings.” 

Uribe spoke with gratitude as he described the opportunity he has had to operate a business of his own. “When we come over here we are happy to have a job. I don’t say it’s a necessity for Hispanics to own their own business, but if there’s an opportunity you need to take it. It’s not as easy to start a business there (in Mexico).”

Alex Guzman, president and CEO of the Utah Hispanic Chamber of Commerce, explained to a group of students at the University of Utah, “The Hispanic business community, in the majority of cases, open businesses not because they want to be an entrepreneur, but because they have to provide for their families, so they become business owners with no intention of becoming business owners. But,” he said, “as business owners, they need to learn how to run a business. They need to learn how to file taxes, they need to know how to hire, how to do invoicing, how to deal with customers, how to marketing and sales, human resources, legal issues, etc.”

Offering resources and a supportive community, the UHCC provides local Latinx business owners and entrepreneurs with valuable tools they need to succeed. Guzman explained, “We created a program called The Business Academy. Every 10 weeks we start a new program where we train the Hispanic community on how to do business in the U.S.” 

The rapidly growing Latinx community in Utah has made an impact on the local economy and culture of the state. Resources offered by the Utah Hispanic Chamber of Commerce have become valuable tools for business owners and entrepreneurs like Uribe. His words of wisdom to other entrepreneurial-minded people in the community was, “You’ve got to do everything you can and do it the best you can so you don’t ever feel like you left something behind. The world is full of opportunities and you just need to feel which one you want to take.”

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Making a difference: The Utah Hispanic Chamber of Commerce

Story and photo by TYSON ALDRIDGE

The Utah Hispanic Chamber of Commerce (UHCC) located on 1635 S. Redwood Road can be an effective tool for businesses and business owners to achieve success. According to the UHCC website, it was founded in 1991 and serves as an advocate for the Hispanic business community in Utah. UHCC recognizes that the Hispanic community in Utah is large and that it is also a very vital part of the state. The Utah Hispanic Chamber of Commerce was formed with the idea of diversity in commerce in mind.

UHCC does everything it can to ensure that its members are being recognized by the community. According to the UHCC website, being a member of UHCC has many benefits, including free advertising, training on financing programs, and free professional development workshops. In addition, to help businesses and business owners, UHCC offers a number of networking opportunities, community involvement, and much more.

UHCC bridges the gap between government and business owners. One of the biggest advantages to being a member is receiving legislative updates from UHCC. These updates can help businesses understand new laws and legislation that may have been confusing. According to a 2017 Utah Business article, UHCC helped secure a deal with the Utah legislature that aimed to promote trade between Mexico and the state of Utah. The chamber got this deal done with the Hispanic business community of Utah in mind and to reaffirm the strong relationship between the United States and Mexico.

By being an advocate for businesses and entrepreneurs, business owners can focus on their work, rather than dealing with legislation themselves. Alex Guzman, president and CEO of UHCC, says, “Hispanic businesses and business owners need to learn how to pay taxes and file taxes. Our Business Academy that is every 10 weeks, is a great tool to teach the Hispanic community on how to run a business.” The Business Academy, which is free to members, teaches planning, marketing, communication, hiring, customer service, and more.

After completion of the course, one should be able to manage their business more efficiently. The Business Academy isn’t the only class offered by UHCC. It offers several other professional development workshops throughout the year. These are an effective tool to learn the essentials of business and to improve one’s overall savviness as a business person.

UHCC is very important to the Hispanic community. Guzman told KSL in 2019, “In Utah, Latinos make up the largest immigration population at 17 percent. In the state of Utah, it’s very easy, simple and friendly to be a business owner.” Guzman added, “There are a little bit more than 15,000 business owners that label themselves as Hispanic at the Utah Department of Commerce.”

Businesses that are members of the UHCC see many benefits after joining. Ana Bullard, senior loan officer for Rock Mortgage Lending on 596 W. 750 South, said in an email that “the Utah Hispanic Chamber of Commerce has benefited a number of my clients. Their resources supporting businesses are vast. In addition to providing networking opportunities, the UHCC encourages community engagement and conducts professional development workshops. They educate business owners with information that can help them obtain grants and support growing their businesses. UHCC helps expand members’ talents, experience and opportunities.”

UHCC not only helps businesses achieve financial success, according to the UHCC website, but also helps businesses reach a larger audience by giving them advertising and marketing opportunities through its site and radio. By handling advertising, UHCC enables owners to focus on growing their business. Advertising can be very expensive and hard to navigate.

Socials are another tool that UHCC offers its members. According to the website, these socials are a way for businesses to network and meet other professionals who have the same goals in mind for their business.

There are many opportunities to expand your reach and the popularity of your business. When asked about why companies would want to join UHCC, Nicole Garcia of Madmarli Realty said through email, “I joined because of their multitude of networking opportunities and they also advertise their members on the site and radio.”

Bullard says, “The Utah Hispanic Chamber of Commerce is a valuable resource to anyone in the Hispanic community looking for business training/assistance, information and networking opportunities. The training UHCC conducts assists attendees through sales and business coaching, marketing, networking opportunities and more. No matter what type of business you have, UHCC can provide useful and relevant skills training and resources.”

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The benefits of joining UHCC are endless, and all members truly feel wanted. The UHCC’s mission statement is, “To provide leadership, opportunities for economic growth, professional development and community involvement for our members.”

Hispanic immigrants are creative and family-inspired

Screenshot 2019-03-06 15.26.51Story and photos by KRISTEN LAW

Alex Guzman, president and CEO of the Utah Hispanic Chamber of Commerce, said Hispanics are creating jobs and working hard. “They became business owners, with no intention to become business owners. They just had intentions to provide [for their family],” he said.

Moving to a new country and not knowing the language can be difficult. This calls for some creativity when it comes to employment. “What is the solution if I don’t have a job? Create my own job opportunity,” Guzman said. UHCC helps train Hispanic entrepreneurs and business owners and educates them on how to run a successful company. 

According to UHCC, “Success is most often achieved by knowing where your resources lie and not depending entirely on you[r] own talent and strengths.” Guzman said the UHCC helps teach basics like how to file taxes, how to hire and fire personnel, how to do invoicing, and many other skills that are necessary to know before starting a successful business. 

Local businesses are often creative and diverse. Five main industries are reflected in UHHC’s membership directory: restaurants; construction; landscape and snow removal; professional services including photographers, videographers, and accountants; and commercial or residential cleaners. Guzman said they make up about 85 percent of the members.

One local restaurant, although not a UHCC member, illustrates the family-inspired creativity that Guzman emphasized.

Screenshot 2019-03-06 15.26.25

Taqueria Los Lee is located at 2646 S. 700 East in Salt Lake City.

Taquería Los Lee began in the heat of the summer in 2018 in South Salt Lake with a passion and inspiration for flavorful, authentic Mexican food.

The moment you enter the restaurant you are quickly greeted by the Lee family’s welcoming presence. The large windows and open, sun-filled room displays colorful and traditional decorations, which also add to the intimate and wholesome feel of the restaurant.

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The menu of gorditas, tacos, and daily specials is handwritten on the chalkboard.

The family behind Taqueria Los Lee cherishes what they do. Each member has drive, purpose, and a solid work ethic and they inspire each other to be creative.

Rosi and Oscar Lee are the cooks, and their daughters Anileb Anderson and Flor Lee help run the business in various ways. Rosi said she loves to cook and has catered in the past, but she wanted to do something more with her passion for food and make it into a business.

She used to bring her dishes to community or neighborhood events. “People would try her food and would love it,” Anileb said.

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A combination plate with tacos and a gordita, a pocket made of masa and stuffed with filling.

Jim Light, a retired chef from the Salt Lake area, has become a regular at Taqueria Los Lee. He said he doesn’t remember exactly why he initially visited, but his first impressions left him coming back at least once a week since October 2018. “Everything I have had has been really excellent. Their mole sauce, in particular, is very very good,” Light said. “Part of the fun for me has just been getting to know this really cute family that owns this place.” The Lee family even taught Light how to make one of his favorite meals, a bean dish he had really come to enjoy. “They can’t afford to hire anybody, so it’s just a three-generations, family effort.”

Anileb works at the restaurant every day from open to close and helps cook when things get busy. Her sister works another job while helping run the business. Rosi and Oscar are the cooks. It really is a family endeavor. “We’re just a family that works here, so we like to be here with each other,” Anileb said.

This work ethic is bred into Hispanic culture. Guzman said it is not uncommon for some immigrants to work several jobs. However, family-run companies include the whole family, so working from a young age is typical. Working is a part of life. However, Guzman said it is not just about working hard, but about working smart. 

The Latinx community is contributing to Utah’s local economy and well-being not simply benefiting from it. Javier Palomarez, the United States Hispanic Chamber of Commerce president, said in a 2014 speech, “In the state of Utah, Hispanics are paying taxes, creating jobs, and greatly contributing to the local economy.” 

Growing up, Guzman said his father told him, “Work hard. Be the best in your class. Don’t be ambitious. Be content with what you have.” Guzman emphasizes the effect that family has in the Hispanic community in their drive for a successful business. The main goal is family and good living.